WP White Label template - Digital Marketing

Blanca Castillo
Blanca Castillo
  • Updated

Where can I find it?

SIDE PANEL > SETTINGS > Wp Sightseeing Plugin

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What does it mean?


Our WordPress plugin is fully integrated with Google Analytics, Facebook Pixel, and Bing Ads which are powerful digital marketing tools that help businesses track and analyse user behaviour, enhance online advertising, and measure campaign effectiveness.

  • Google Analytics provides comprehensive insights into website traffic, user engagement, and conversion rates, allowing businesses to understand their audience and optimise their online presence.
  • Facebook Pixel is a tracking tool that helps businesses measure the effectiveness of their advertising on Facebook by tracking user interactions on their websites, enabling better-targeted ads and conversion tracking.
  • Bing Ads, now known as Microsoft Advertising, offers a platform for businesses to create pay-per-click (PPC) ads that appear on the Bing search engine, providing another channel for reaching potential customers and tracking ad performance.

Below we explain how you can activate these essential tools.

 

What should I do?

Google ECommerce Tracking

To configure Google e-commerce trackings, please follow these steps:

Go to SIDE PANEL> SETTINGS> Wp Sightseeing Plugin

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1. Check the GA4 (data layer) radio button

 

How to configure Facebook Pixel


1. Login to business.facebook.com

2. Select the option to manually add pixel code to a website

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3. Copy the Pixel code 

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4. Login to WordPress and go to SIDE PANEL> SETTINGS> Wp Sightseeing Plugin

5. Enter the Pixel code into the Facebook pixel tracking ID field

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To track:

1. Install the Facebook Pixel Helper chrome browser extension to verify the events

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2. You can check the tracking details in the plugin by clicking on ‘ViewContent’ 

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How to configure Bing Ads

To do this, please follow these steps:

1. Login to WordPress and go to SIDE PANEL> SETTINGS> Wp Sightseeting Plugin

2. Add UET (Universal Event Tracking) Tag Script into Header Script text box

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3. Enable Bing Ads UET Revenue under Bing Ads settings 

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